BDS-BERICHTEN NEDERLANDS PALESTINA KOMITEE
Adidas heroverweegt sponsoring marathon Jeruzalem
Bron: Yosi Eli, Maariv, December 10 2010 [Hebrew original here and at the bottom of this post]
The sports giant Adidas, which is sponsoring the Jerusalem International Marathon, requested clarifications from the Jerusalem Municipality about the manner in which the event would be conducted [sic]. Sources in the company [say they] are even considering withdrawing the sponsorship because of fears of a consumer boycott, after it became clear that the route also runs through neighborhoods beyond the Green Line.
The company’s communication with the Jerusalem Municipality follows a series of protests it received from human rights organizations across the world, demanding that the company cancel its sponsorship of the marathon, which is scheduled for March 2011.
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